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  • Technology Top Tech-Inspired Halloween Costume Ideas

    Top Tech-Inspired Halloween Costume Ideas

    Costume parties will always be a part of every Halloween celebration. People really display their creativity and ingenuity in coming up with the spookiest and most creative Halloween costumes. Gone are the days when the typical Halloween costumes were limited to white sheets and bloody fangs. Technology has even found its way to infiltrate Halloween costumes. This year’s Halloween season also seems to be the season for technology-inspired Halloween costume ideas. For bird-crazy fans, an Angry Birds-inspired theme would be [...]

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  • Marketing Tips For Maintaining Brand Loyalty In The Digital Age

    Tips For Maintaining Brand Loyalty In The Digital Age

    Studies done by consumer product strategy specialists reported a severe decline in the American brand loyalty from 2006 to 2010. Although the recession can explain the deviation of the focus of consumers from brands to prices, market specialists also believe that technology also plays a crucial role. The availability and accessibility of information through technology prompted consumers to make comparisons online, and change their choices quickly. However, the same study found that if technology has caused a drop in brand [...]

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  • Technology The 2011 Holiday Season Most Wished For Tech Products

    The 2011 Holiday Season Most Wished For Tech Products

    If you are still looking for gift ideas, check out these gadgets that will surely sell like hotcakes this holiday season. The Microsoft’s Xbox Kinect set a record for all electronic devices within two months after its launch. At present, the price range of its consoles start at $300. iPod Touch remains to be appealing because of the comfort and convenience of portable play, even if MP3 players have already started being phased out. The Klipsch Image S4 Headphones is [...]

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  • Technology Mozilla Collaborates With Microsoft For a New Firefox

    Mozilla Collaborates With Microsoft For a New Firefox

    Big news greeted the world of technology as Microsoft search engine Bing as it announces being the default search option in the search box of Firefox. Nevertheless, the option is open for download so it is well suited for Bing lovers. The public still has to observe as to whether this good news will do more good than harm to Firefox. The collaboration between Mozilla and Microsoft also triggered curiosity on its implications to Google, especially Google’s partnership with Firefox, [...]

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  • Social Media Facebook Analytics Expert Shares Status Posting Tips

    Facebook Analytics Expert Shares Status Posting Tips

    Jeff Widman, co-founder of PageLever, has been a trusted name in providing better Facebook analytics for marketers. He shares easy-to-follow yet extremely helpful tips on how your Facebook posts can reach the widest market. One of the crucial guidelines that marketers should learn is knowing the right timing and just the right frequency to post status updates in your Facebook fan page. Avoid posting status updates in your Facebook fan page too often. Your fans may find it annoying or [...]

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  • Technology Studies Reveal a Boom in Purchases Made Through Smartphones And Tablets

    Studies Reveal a Boom in Purchases Made Through Smartphones And Tablets

    September 2011 marked a milestone in the study of the influence of technology of consumer behavior. A white paper report by ComScore entitled “Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing US Digital Media Consumption Habits” revealed that 48% of the tablet owners made a purchase using their tablets just for the whole month. Indeed, this statistic further confirms the growing trend in the usage and popularity of tablets. This hype about tablets was ignited during the launch [...]

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  • Social Media Kodak Offers Free Printing Of Facebook Pictures

    Kodak Offers Free Printing Of Facebook Pictures

    Technology has changed the way the public takes care of photographs. The popularity of digital photographs led to the increased preference for saving and keeping soft copies of photographs. Photo albums are already posted in Facebook where other people can also save your photos and keep copies for themselves. Individuals also get to be involved in photo sharing through sites such as Flickr and Picasa. Nevertheless, Kodak believes that the appeal and experience of browsing through and holding printed photographs [...]

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  • Social Media Twitter Now Owns The Tweet

    Twitter Now Owns The Tweet

    The legal battle on who deserves to have the ‘Tweet’ trademark has finally concluded. Twitter has officially settled a lawsuit that will ensure the company’s control and ownership over the ‘Tweet’ trademark. Before the lawsuit settlement, the ‘Tweet’ trademark officially belongs to the Des Moines-based company, Twittad. Twittad has already secured a trademark for its tagline, “Let your ads meet your tweets.” Various variations and versions of the word ‘tweet’ are also included in the trademark. Twittad is a provider [...]

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